Digital Marketing

Digital Marketing

Digital marketing is the use of online channels such as social media, search engines, and email to promote products and services. It helps businesses reach a larger audience, engage with customers, and drive sales. This strategy leverages data-driven insights to optimize campaigns for maximum effectiveness.

  • Search Engine Optimization (SEO): Improves website ranking on search engines to increase visibility.
  • Social Media Marketing (SMM): Promotes products/services through platforms like Facebook, Instagram, and Twitter.
  • Pay-Per-Click (PPC) Advertising: Paid ads that drive traffic to websites based on user clicks.
 
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